Springfield Nor'easters Article Example | Topics and Well Written Essays - 750 words

Springfield Nor'easters - Article Example The tickets will also consider the families buy giving the families a different package to make the families have fun with their children in the stadium. The stadium will be partitioned into sections and the prices set for every section in the arena. The proposed packages are Friends and family package Couple packages Children with birthday parties Single tickets VIP packages And general sits packages Expected annual revenue With good advertisements and the culture of giving good packages to the community, the tickets are expected to be sold out even before the leagues start. Since it is a new culture being built in the community, the fans will be intrigued by the new sports phenomenon and would be down to pay the tickets for the experience. Another motivation to the revenue collection is the fact that the fans will be treated to new teams who come to the venue therefore fostering the competitive culture and identification. With creation of a local fan base, the tickets are inclined to producing more money even during the friendly games and off-season matches. With the packages and pricing set per seat a family is expected to pay for a game is close to $59 every single game. The ticket for an individual is $ 4-12 depending on the preference of the sitting area. The stadium has a capacity of 8200 seats. With the approximation of 500 families in the community will start cultivating a culture of sports the family will spend $2242 a season. With five hundred families alone, the expected revenue collected is $1,121,000. If 2000 individual fans attend for a whole season at $4 each the expected revenue collected is $304,000. For the VIP section, the expected revenue is close to $500,000for the single tickets of a thousand fans. For families VIP tickets can cost an approximate of 96 dollars. The expected number will be higher in this section due to the environment conducive for the children. If only 300 families book the VIP area, the revenue is expected to be $1,094,4 00. The summation of this revenue will be close to 3,400,000. Concisely the annual revenue can be close to $5,000,000 when everything is done right in the initial stage. Better revenue collection will be realized with the events building up in the region and a fan base created. The revenue is based on approximation and the least amount charge to every game Expected annual concession revenue The concession calculations will vary due to the different types of ticket sales to the people. With an attendance bracket that depreciates from the 5game, 20 game seasons and a full season, the logical expectation of the revenue will be $2,000,000 as long as the tickets will be reasonable to the public. However, the tickets are supposed to medial to avert the events where the people do not attend since it is cheap. The establishment of a price that is at par with the control and building of the fans will create a culture of not missing a game to utilize the money spent on the ticket. Even in the assumption of full attendance, the variation in the fan attendance will dictate the revenue collected annually. With the survey conducted in the research there will be better concession revenue collected than the estimate. Breaking even The team will break even in the end of the year only if everything is done right. The qualitative analysis of the research is done using the contribution analysis. The model of payment is crucial to the

McDonald's Takes the Blame for Obesity Essay Example | Topics and Well Written Essays - 1000 words

McDonald's Takes the Blame for Obesity - Essay Example The following is an examination of Critical Concepts: Experts blame the adverts targeting children to be responsible for causing obesity. The most relevant concepts in the case against first food joints are their marketing policies. Perhaps the aim is to cripple the allure junk food produces through adverts which are particularly appealing to children. However, Ronald McDonald in the same light as Joe Camel is a bit of a stretch. Attacking the marketing strategies of business entities to me amounts to clutching at a straw. There are rules that govern the world of production and marketing. In a situation where a product has production rights, the production company has the right to market it. In view of the above sentiments, McDonald should consider rebranding its image but not to exclude Ronald McDonald. Marketers, especially in France argue that positive ad inclusions such as, â€Å"eat fruits daily, exercise, and drink a lot of water† appeal more to customers than severe hea lth warnings. For instance the caption, â€Å"cigarette smoking is harmful to your health, did not reduce the number of smokers in Europe or America. Therefore, adding health messages as proposed by the French is a constructive move. When McDonald includes the health messages in its ads it will go a step further to include healthy substitutes to its menu. Negative publicity led to drop in sales in McDonald’s. This caused McDonald to add healthy food to their menu such as porridge and salad. The move led to a 90% positive turnaround in sales. It should be noted that the increased sales result from consumption of â€Å"non-healthy† foods such as burgers and fries. Some European nations in their fight against obesity push for a ban on fast food advertisements that target children. However, it is imperative to note that advertisements not directed to children may still influence them. In a situation, where bans on advertising directly to children are in place such as in N orway, the food companies will still advertise for adults. Nevertheless, the bans are crucial because they eliminate at least one influence of obesity. Conforming to the ban is also a positive marketing strategy for McDonald’s. Consumers will see their efforts in implement change, and this will retain their loyalty to their products as mentioned above. Problems facing McDonald’s positive ad strategy. The state of obesity has not improved ever since the launch of positive ads by McDonald’s. This is not the company’s fault, but critics do not seem to think so. Governments and health regulatory institutions are up in arms against McDonald’s. For instance, Prince Charles of England out rightly attributes obesity to McDonald’s. In response to the above situation, McDonald responds just like most companies in the food production industry. Self regulation in regard to advertisement is a common strategy where the company reduces adverts directed at children. In the case of fast foods, the company specifically cuts down on use of celebrities and cartoon characters in advertisements. McDonald, however, is not fully committed to this strategy. In the U.K, its dominant market is children under the age of sixteen, and it does not intend to lose this market. McDonald instead favors positive health messages to run alongside their advertisements. That way McDonald’